Feel the Night Air
This project deals with the branding of a music label called Night Air Records, which focuses on electronic music. The color mood is based on the name and picks up nightly blue tones to capture the mood of a night out. The patterns depend on the respective artist and song and can be either calmer or trashier depending on the song. The label doesn't position itself at the mainstream but right of the middle, so does the logo. The layout system is based on a modular system/ grid that can be adapted to different formats. Every artist can put together his own modular system.
The Identity can be played in many ways, but its colours and special patterns make it very flexible and yet recognizable.